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From Business To Legacy Transformation
Introduction
Welcome (0:56)
Who is M. P. Sudduth? (0:42)
What You Can Expect (1:06)
Section 1- Your Business Idea
Introduction (0:42)
Brainstorming Your Business Idea
Brainstorming Your Business Idea Template (6:15)
Vetting Your Business Idea (2:06)
Market Research (2:37)
Competitor Analysis (2:08)
Building Your Ideal Customer Profile
Building Your Ideal Customer Profile Template (6:32)
Assignment
Section 2- Your Business Brand Elements
Introduction (0:28)
Mission Statement (0:14)
Mission Statement Template (5:47)
Vision Statement
Vision Statement Template (6:20)
Invisible Brand Elements (1:18)
Visible Brand Elements (1:18)
Brand Style Guide
Assignment
Section 3- Your Business Structure
Introduction (0:25)
Startup Costs and Funding (1:34)
Business Structure (1:38)
Business Requirements (1:02)
Intellectual Property (0:53)
Organization (1:24)
Bonus: Guided Business Plan
Assignment
Section 4- Your Business Platform
Introduction (0:47)
Types of Pages (2:02)
Websites (1:53)
Bonus Offer (0:12)
Assignment
Section 5- Your Business Price
Introduction (0:08)
How to Price (4:20)
Tiered Pricing Model (0:49)
More Pricing Options (0:44)
Bonus Guide (2:43)
Assignment (0:04)
Section 6- Your Business Clients
Introduction (1:04)
Customer Acquisition
Onboarding Clients (4:57)
Nurturing Your Clients (1:07)
Assignment
Section 7- Your Business Systems
Introduction (0:14)
Systems vs Automations (0:35)
How to Create a Business System (2:52)
Workflow Automations Systems (4:44)
Payment Systems (1:14)
Project Management Systems (1:45)
Assignment
Section 8- Your Business Policies
Introduction
Privacy Policy (0:43)
Online Story Policy (0:32)
Copyright Policy (0:39)
Terms and Conditions (0:47)
Contracts (1:12)
Assignment
Section 9- Your Business Communication and Marketing
Introduction (0:15)
Customer Service (2:55)
Copywriting (0:31)
Copywriting Formulas (2:53)
Product Descriptions (1:01)
Digital Marketing (2:25)
Marketing Plan (10:22)
Assignment
Section 10- Your Business Growth and Productivity
Introduction (0:14)
Analytics (0:31)
Website Analytics (2:15)
Social Media Analytics (3:24)
Productivity (0:36)
Productivity Dashboard (1:23)
Growth Strategy (2:31)
Assignment
Bonus Section 11- Innovation and New Streams
Introduction (0:10)
Business Model Canvas (4:24)
Disruption and Innovation (3:42)
The Story of Netflix (1:48)
The Story of Amazon (1:46)
Additional Streams of Income (1:14)
Purchasing Psychology (1:07)
Conclusion
Let's Smash Some Goals! (1:11)
Course Evaluation
Digital Marketing
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